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Cultural Transformation
Marketing Automation and Cultural Transformation: What you don’t know can hurt you. |
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Strategic Assessment (pdf 872KB)
Marketing Automation and Cultural Transformation: What you don’t know can hurt you. |
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Marketing resource management: An investment that can energise your entire customer management strategy.
Beth Weesner & David Newberry |
Abstract | Full Text | PDF |
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MTS Best Practice Session—Thumbs Up!
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Beth Weesner on "Being a Better CMO" panel at The CMO Club event in November"
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Read Blog |
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On Tuesday, March 24, 2009, MTS brought 40 marketing leaders together to discuss "new age marketing" and "sales/marketing alignment". The purpose of the meeting was to share best practices, observations, and lessons learned in order to improve our collective performance. Participants included executives from Adobe, Autodesk, Blue Shield of California, Cisco, CyberSource, Ericsson, Everyone.net, Google, Heidrick & Struggles, Juniper Networks, Mountain Travel, Net App, Nortel, Oracle, Polycom, Salesforce.com, Seagate, SECA Marketing Partners, Sybase, and Tiny Prints. Follow this link to get a glimpse into our conversation, download the Event Guide (pdf 2.4MB) and contact us if you would like to be invited to our next best practices session on Thursday, May 6, 2010. |