Global Experience
Marketing has become a truly global discipline. Every major project completed by MTS since its inception has had an international dimension. We have advised our clients on a variety of topics related to global deployments of marketing automation systems. Our work has spanned Asia, Australia, EMEA, and the Americas. Through this, we have developed expertise in all aspects of international marketing. Our engagements have included coverage of topics such as:
- Managing forecast and budgets across multiple countries, business units and currencies. We have helped our clients deploy systems that provide oversight to senior management across a full range of boundaries.
- Deploying brand assets across widely dispersed markets. Corporations invest millions in creating a global brand. At the same time, local marketing management must efficiently meet the needs of their local markets. Automation can empower both sides to win in this common point of tension between centralized control and local execution.
- Leveraging global talent. While the common starting point is the off-shoring of marketing production, this has become much broader in scope. Specialized skillsets exist in every country where you employ marketing professionals. Automation ensures that each of these valuable individuals can contribute to your global success.
- Executing global campaigns. As campaigns become increasingly complex, the cost of encoding business rules and selection criteria becomes a major issue. MTS can help you design strategy and process to build once and deploy locally.
MTS will be your global marketing partner. Whether you are working in New York, London, Sydney, or Singapore, we have experience in working with global companies that are challenged to perform at a high level in every market. We will bring insight and best practices to your business challenge.