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NEWS February 23, 2009 Global Marketing Is Today’s Most Complex and Challenged Business Operational Unit, Says CMO Council Report Marketers, Challenged by Change-Adverse Cultures and Lack of Cross-Functional Automation, are Tasked to Repair Fragmented Operations that Constrain Go-To-Market Efficiency and Effective Customer Engagement Read Full Release
December 08, 2008 Leading Companies Turn To Marketing Transformation Services (MTS) To Boost Efficiency Through Marketing Automation Marketing Transformation Services (MTS), a vendor-neutral strategic consulting firm specializing in Marketing Automation, today announced that Adobe Systems Incorporated has selected MTS to help in its efforts to lachieve streamlined and efficient marketing through automation. Adobe joins MTS’ extensive client list which includes such notable firms as Intel, IBM, eBay, HSBC, and more. Read Full Release
Beth Weesner on "Being a Better CMO" panel at The CMO Club event in November" Read Blog
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