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MTS RESOURCES WHITE PAPERS
ARTICLES Marketing resource management: An investment that can energise your entire customer management strategy David Newberry, Beth Weesner & Larissa DeCarlo Abstract | Full Text | PDF BLOG SPOTS MTS Best Practice Session—Thumbs Up! Read Blog ›› Beth Weesner on "Being a Better CMO" panel at The CMO Club event in November" Read Blog ›› SPOTLIGHT EVENT On Tuesday, March 24, 2009, MTS brought 40 marketing leaders together to discuss "new age marketing" and "sales/marketing alignment". The purpose of the meeting was to share best practices, observations, and lessons learned in order to improve our collective performance. Participants included executives from Adobe, Autodesk, Blue Shield of California, Cisco, CyberSource, Ericsson, Everyone.net, Google, Heidrick & Struggles, Juniper Networks, Mountain Travel, Net App, Nortel, Oracle, Polycom, Salesforce.com, Seagate, SECA Marketing Partners, Sybase, and Tiny Prints. Follow this link to get a glimpse into our conversation, download the Event Guide (pdf 2.4MB) and contact us if you would like to be invited to our next best practices session on Tuesday, June 2, 2009. UPCOMING EVENTS APRIL Forrester Marketing Forum Orlando The Churchill Club: Executive Leadership and Business Performance Mountain View, CA Eloqua: Demand Generation Summit London MAY MOCCA Quarterly Meeting San Jose SiriusDecisions Summit 2009 Scottsdale The 2009 CMO Peer to Peer Summit New York Unica Marketing Innovation Summit Phoenix JUNE BMA Annual Conference Chicago Frost & Sullivan: 10th Annual Marketing World New York Henry Stewart: DAM New York MOCCA: Marketing Metrics & KPIs San Jose, CA
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