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OUR
LEADERSHIP  Beth Weesner, CEO Beth Weesner is the CEO of Marketing Transformation Services and a preeminent authority on Marketing Automation. As an early pioneer in the space, Beth possesses a breadth and depth of experience that is unchallenged. She has advised hundreds of marketing executives on how to successfully optimize marketing technology and has been instrumental in guiding over 40 Fortune 500 client engagements. Beth’s approach is characterized by straight talk, the ability to engage stakeholders, and an uncanny knack for articulating the underlying business cases to gain executive sponsorship for marketing transformation initiatives. With strategic insight, Beth ensures successful deployments by predicting hurdles and identifying pitfalls based on experience with dozens of technology implementations. Beth’s business foundation includes more than six years working with Marketing Automation field leaders, including guiding product development, marketing, sales and analyst and investor relations. She has held key roles in the Marketing Resource Management, Marketing Automation and Marketing Performance Management groups within industry leaders such as Aprimo and Unica, and was instrumental in establishing and cultivating relationships with numerous client partners, including Accenture and IBM. Prior to entering the Marketing Automation space, Beth held key positions with leading companies in the telecommunications and consumer product industries. Beth sits on the Marketing Technology Council for the DMA, the Leaders Board for Women In Consulting, and Chairs a Marketing Operations Management conference. As a recognized industry expert, Beth has presented at numerous conferences, meetings, and trade shows to provide thought leadership on the topic of Marketing Automation. 
 Larissa DeCarlo, Vice President Consulting Services Larissa DeCarlo is Vice President of Marketing Transformation Services’ consulting services and one of the most seasoned Marketing Operations professionals in the field. She most recently served as Vice President of Marketing Operations at Blue Coat Systems, where she led a team responsible for marketing efficiency, metrics, and strategic planning. Prior to Blue Coat Systems, Larissa consulted at Symantec on the development of its annual Marketing plan and served as Senior Director, Marketing Planning & Operations, for Hyperion Solutions, where she initiated, developed and managed the company’s Marketing Operations function. Larissa has also led analyst relations initiatives at Hyperion and Silicon Graphics (SGI); investor relations at Cadence and SGI; and managed customer briefing centers for both SGI and IBM. She began her marketing career at IBM, where she held positions as EMEA business development manager, product marketing manager, campaign manager and technical writer. Larissa is the co-founder of MOCCA (Marketing Operations Cross-Company Alliance), a professional network that provides marketing operations professionals with a forum for exchanging real-world ideas, solutions, and best practices. MOCCA has more than 300 members and 100 member companies.
 Shawn Mielke, Advisory Board Member Shawn Mielke is on the Advisory Board for Marketing Transformation Services (formerly President of MTS) and a specialist in the areas of both B2C and B2B multi-channel marketing (online and offline). He is currently founder of SECA Marketing Partners, a consulting firm specializing in direct response, ecommerce, and analytical strategy and implementation. Prior to joining MTS, Shawn was Senior Vice President of Online Customer Management at Wells Fargo where he oversaw marketing efforts that impacted over ten million online banking customers. Prior to Wells Fargo, Shawn spent four years at eBay where he ran the online and offline direct marketing efforts for its eighty-plus million registered users in the U.S.. In addition to being responsible for all marketing communications directed to eBay's community base, Shawn led the team that launched the first direct marketing offline mailings to support customer demand and seller education. He was also the internal executive sponsor of eBay's marketing automation initiative. Shawn’s extensive marketing background includes roles as Vice President of marketing for B2B Brand Group (T.Shipley, Awards.com, and Reliable Home Office) and Vice President of Marketing for Seta Corporation. He began his marketing career at Fingerhut and Montgomery Ward Direct. Shawn sits on the Interactive Marketing Advisory Board (IMAB) and is actively involved with the Direct Marketing Association (DMA). Back to Top 
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