What We Do

MTS provides insight and oversight to transform your marketing performance through automation.  Our passion helps you create breakthrough business performance.   We address opportunities and challenges such as:

Build a Multi-channel Marketing (MCM) Strategy

MCM enables organizations to acquire, grow, and retain their customers in a cost effective and transparent fashion.  MCM is not just e-mail and direct mail, today it includes social media, out-bound personalization at a variety of interaction points,  mobile, and addressable media.    We help our clients:

• Define a roadmap for utilizing MCM efforts to create compelling customer experiences.
• Drive executive alignment across channel silos that hinder optimal performance
• Lead a customer data management strategy that facilitates effective MCM throughout your company.

Optimize Marketing Operations

While the customer face of marketing has transitioned to on-line and social methods, the back office of marketing must adapt to a new reality that requires crisp execution, high velocity, and transparency.  Your CEO demands that marketing grow the top line while your CFO demands discipline and adherence to Sarbanes-Oxley requirements.

MTS partners with senior marketing management to see the larger possibilities of marketing automation.  We can assist you in efforts such as:

• Auditing your current operations to understand gaps and upside
• Automating a process for managing the core financial processes of marketing.
• Building executive alignment with IT, sales, and finance
• Managing and accessing your digital assets

Execute Marketing on a Global Basis

Marketing success demands global execution.  Talent and labor costs must be optimized on a global basis.  Digital assets must be acquired, managed, and localized to protect your brand while communicating with the local marketplace.  Campaign investments must be leveraged across a global footprint.

 MTS has worked with dozens of companies who have utilized marketing automation to achieve global success.  We can help you leverage your global team by:

• Evaluating the risks and opportunities afforded by off-shoring of marketing operations.
• Defining best practices in localizing brand assets while maintaining global consistency.
• Implementing multi-channel campaigns on a global basis.

Optimize the Lead Management Funnel

Leading B2B marketers can outperform the competition by carefully managing the advancement of leads through the lead funnel. Moving prospects from hand raisers to closed business in a disciplined fashion drives marketing success at every B2B and many B2C companies.  Technology can automate this process while providing learnings that will drive continuous improvement.  MTS can:

• Audit your current lead management funnel and compare it to industry norms and best practices.
• Evaluate your marketing mix with regards to its effectiveness at advancing leads through the funnel.
• Evaluate your current lead nurturing approach and how it can be enhanced to keep prospects engaged until they are ready to buy.
• Align your marekting organization with your sales team.